Intent on building a brand, Harrah’s Lake Tahoe was built to join the wildly successful Harrah’s Reno. By 1955, Harrah decided that he would further expand his gaming operation, this time to the Southern shores of Lake Tahoe. Though the site would later become the world-famous Harrah’s Reno, it was borne of humble beginnings. The history of what we now know as Caesars Entertainment Corporation can be traced back to the late 1930s, when Bill Harrah-whose name might ring a bell-opened a bingo parlor in Reno, Nevada. Early Historyīill's Casino Lake Tahoe Bourbon Street Hotel and Casino Caesars Palace at Sea (no longer on board Crystal Cruises) Conrad Resort, Punta Del Este, Uruguay Flamingo Laughlin Grand Casino Gulfport Harrah's Black Hawk Harrah's Central City Harrah's East Chicago Harrah's Imperial Palace Corporation Harrah's Prairie Band. With more than 50 global properties and a brand name that is recognized even by people who have never stepped foot on the floor of a casino, Caesars is huge and continues to grow. Doing more than $4.5 billion in revenue annually, it probably will not come as much surprise that Caesars Entertainment Corporation is regarded as one of the top 5 gaming companies in the world.